True Lark

Brand Identity Design

True Lark offers a fully automated system based on AI that allows businesses to grow, retain, and engage their customer bases. The name was inspired by the lark, one of the only birds that are able to sing while in flight. With the lark in mind as a symbol of the freedom and ease that True Lark provides for their customers, Ha Design created a brand identity that is modern and fun and speaks to the company’s core values.