Case Studies: Website Redesign Logo & Stationery Website Design
Website Design: Simply Frozen Yogurt
Challenge
Simply Frozen Yogurt was looking for a website for their new store that was soon to open in Orlando, Florida. As one of the first stores to take the frozen yogurt craze to the East Coast, Simply had an important mission of creating public awareness and desire for this tasty and equally healthy treat.
Strategy
Our immediate strategy was to focus on the product and to inspire cravings by displaying crisp and bright photos of Simply’s frozen yogurt cups and toppings. The second part of our strategy was to educate consumers on the health benefits and nutritional value of frozen yogurt. We condensed Simply’s most powerful offerings and business strengths into 3 marketing messages that would be displayed on the home page along with bright and vivid photos of frozen yogurt cups and toppings. All of the information would be set against a dreamy white backdrop that consists of swirly design elements and charming scalloped edges.
Results
The website launched a week before the store’s official grand opening in April 2010. Simply attracted a large amount of visitors to the site even before the store opened which they felt was the reason for the huge turnout. The store sold out on its first day.
"HA Design Studio is where you need to take your business when it comes to web design. Thuy was so pleasant to work with. I briefly explained to her what I was looking for during our initial meeting and she delivered exactly what I wanted on the first shot! We have gotten so many compliments on our website since we've launched it. I will definitely be turning to Thuy for any future design needs. If you are looking for talent, I highly highly recommend HA Design Studio!!”
— Amy Allen, Simply Frozen Yogurt
