We were asked to design a new logo for Google Advisory Council, a division of Google that hosts semi-annual events for various industry leaders to come together in an open forum setting. It was a fun experience to work with such a dynamic and vibrant team. Read on to see how the brand identity came to life, or check out the full case study here.
Partnership, community, sharing, inspirational, innovative, open.
After a brand discovery session with the team at Google in which we collected essential information about the council’s brand essence and vision, Ha Design went to work on creating several initial design concepts.
The winning logo design graphically conveys the council’s values of openness, and community, complete with a visual sense of motion that captures their dynamic and innovative personality. Google’s colors and playful nature are reflected in the logo as a subtle tie-in to the highly recognizable brand.